NINE CRITICAL QUESTIONS

TO HELP YOU BE AN ACTIVE VIEWER

1.  What genre is this?

2.  What is the producer's purpose?

3.  How does the producer's purpose shape the content?

4. How are language, sound and images used to manipulate the message?

5.  What techniques are used to enhance the authenticity of the message?

6.  What techniques are used to enhance the authority of the message?

7.  How do different viewers interpret the same message differently?

8.  What techniques are used to involve or engage in the viewers in the message?

9.  Who makes money from this message?